SEO-Usability
December 23, 2014

SEO and Usability – How User Metrics Influence Rankings

Traditionally usability and SEO are seen as two separate concerns: SEO attracts visitors to your website in the first place, whereas usability tends to be about conversion, assisting users in completing a goal. Usability often isn’t considered part of SEO

1x1
September 2, 2014

3 Cool Features in the New Twitter Analytics Dashboard

For some time now, Twitter users have been seeing a very steady stream of new features furnishing the platform. There have been function upgrades, like the ability to attach four photos to one tweet, without sacrificing character counts. There have

1x1
August 27, 2014

How to Grow a Facebook Page From Scratch

Image1

Congratulations, you’ve done it. The CEO is happy. Accounts have signed off. You and the team are excited. Now it’s time to finally get that Facebook Page off the ground. But first, ensure you have complete confidence in all internal

Why Businesses Need to Go Mobile to Retain Customers
August 22, 2014

Why Businesses Need to Go Mobile to Retain Customers

Key Mobile Statistics

Mobile usage in Australia is only going to grow. More Australians are engaging with brands through their mobile than ever before. This article examines current trends and statistics around mobile in Australia, as well as breaking down 

August 19, 2014

The Facebook Experience

Like many of us, I was on public transport last night, going through updates on my social networks – Twitter, Instagram, Facebook. I have a love-hate relationship with Facebook – friends from a distant past keep popping up, telling me