To evaluate effectiveness Pay Per Click campaigns, most marketers track conversions, those being some type of action on the advertiser’s website. Typically this refers to a submission of a web enquiry form, or an online sale made.
Like me after two cups of Turkish coffee, Facebook just can’t seem to sit still. As part of their continual tailoring of ‘the Facebook experience’, a series of new changes, to be implemented immediately, have been announced
Recently, we ran a Twitter Chat for a client with the help of a well-known parenting blogger, whom the brand had sponsored. This was my first time overseeing a Twitter Chat and it was quite invigorating!